The Barefoot Joes project was to create something from nothing. The bar had opened for only 10 days in winter 2020, before London lockdowns returned. With that in mind, and no online presence – the bar was undiscoverable, and unknown. I came on board in spring 2021, ahead of post pandemic opening. Our goal was to get the bar visible online and on High Street, get people through the doors (well to the newly built outdoor area). The project included: Website & Content creation / Digital Branding and Social Media Optimisation / Photography and Artwork Design / Digital Marketing Strategy and Support Project running date: April-December 2021